WHAT DO I DO?
I’m driven by passion and fueled by innovation. I see the world not just as it is, but as it could be. My work is more than pixels and palettes it's an experience, a journey, a story waiting to be told.
My designs are crafted with purpose, aiming to evoke emotions, drive business benefits, and leave a lasting impact. I delve into the essence of the brand, understanding its core to create something that resonates deeply with its audience
CREATIVE
2014 - PRESENT
JOURNEY
ADVERTISING
I began my career as a Digital Designer, where I built my skills in visuals, content creation, and conceptualisation specifically tailored for marketing and advertising campaigns. In this role, I was responsible for developing engaging visual assets that communicated brand stories and promoted products effectively, setting the foundation for my creative expertise in persuasive and impactful advertising.
2014 - 2016
DIGITAL DESIGNER
2016 - 2018
EVENTS
DIGITAL DESIGNER
Building on my advertising experience, I ventured into event-focused digital design, where my talents in creating engaging visuals and dynamic concepts came to life. Working primarily on projects for events and shopping malls, I developed designs that captivated audiences, from signage and promotional materials to interactive visual experiences, helping brands elevate their presence and connect with the public in immersive, memorable ways.
ROBOTICS
2018 - 2022
SENIOR CREATIVE
My growth into a Senior Creative role marked a shift to more complex responsibilities, including brand development, conceptualisation, social media content creation, video production, and print collateral, while also taking on the responsibility of managing a team. I established a strong foundation in managing end-to-end design projects across multiple media, integrating various creative elements to craft cohesive brand narratives. This experience broadened my skill set, positioning me as an expert capable of handling a broad spectrum of branding and marketing needs with a deep understanding of how to communicate effectively across digital and physical platforms.
SENIOR CREATIVE
In my current role, I manage a project-based group focused on creating immersive experiences, where I have managed and led several high-stakes projects and pitch proposals. My responsibilities encompass not only creative conceptualisation, ideation, and experience design but also guiding my team through each project’s lifecycle. By fostering collaboration and ensuring that each proposal aligns with client goals, I consistently deliver innovative, impactful experiences. This role underscores my ability to drive projects forward, inspiring my team to achieve excellence in each immersive journey crafted.
SENIOR CREATIVE
2022 - PRESENT
IMMERSIVE
MEET YOUR MAKER
What's New?
Here’s everything I do outside the 9 – 6 that still fuels the creator in me.
Tattooing, sketching, art projects, building Gundams, photography and whatever else I get obsessed with next.
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This isn’t “work.” It’s the stuff that keeps me excited, inspired, and constantly levelling up.
If it adds to my craft, it lives here.