INTENT
DESIGNING
MAGIC WITH
As part of the core creative team, I helped with the creative concept and thematic direction of the experience. I explored how magic could be translated spatially and emotionally, defining how visitors would feel at every stage of the journey.
I was involved in shaping the creative and narrative direction of Visions of Magic, contributing to how the Wizarding World would be revealed through space, pacing, and interaction.
For the Singapore edition, this extended to supporting the conceptual integration of new rooms, ensuring they felt like natural discoveries rather than additions. Each new environment was framed as another hidden corner of magic revealed only when the journey was ready for it.
& NARRATIVE
DEVELOPMENT
STORYTELLING
Harry Potter: Visions of Magic is an evocative and interactive art experience exploring some of the most mysterious and best concealed corners of the Wizarding World. Travel beyond the veil of the Muggle World to discover a series of immersive and artistic environments and illuminate the invisible with your very presence, conjuring visions of magic that bring the entire experience to life.
Magic is for everyone. It connects all things.
It’s something that can be channelled to reveal the mysteries that surround us.
INTERACTIVE
APPROACH
Layered approach to guest experience design
+
+
EXPLORE
LIGHT, SOUND, CONTENT & SCENIC
AWAKEN
MOTION-SENSING TECHNOLOGY
REVEAL
CONNECTED OBJECT
THE EMOTIONAL
SPELLWORK
The emotional journey unfolds quietly beginning with curiosity, deepening through wonder and tension, and resolving in reflection and awe. Magic is not revealed all at once, but discovered through movement, interaction, and intention. Each space builds upon the last, creating a rhythm that lingers long after the experience ends.
PRE EXPERIENCE
DURING EXPERIENCE
Queuing
ENTRANCE
Welcome to
Harry Potter: Visions of Magic
Prologue
KNIGHT BUS
Race through London streets under the blanket of night
Prologue
12 GRIMMAULD PLACE
Travel beyond the
veil of the Wizarding World
Act I
MINISTRY OF MAGIC
Discover the hidden
society of witches & wizards
Act II
HIDDEN WORLDS
Act III
THE PENSIEVE
Explore mysterious corners
& uncover hidden secrets
Unlock the eternal
well of magic
+ The Hall Of Prophecy
+ The Chamber of Secrets
+ Newt's Menagerie
+ Knockturn Alley
+ The Room of Requirement
+ The Trap Door
CREATIVE VISUALS
& WORLD BUILDING
I contributed to the development of creative visuals, mood direction, and key presentation frames that defined the tone of the experience dark yet enchanting, restrained yet powerful.
KNIGHT BUS
Race through London under the blanket of night.
The Knight Bus thrusts visitors into motion.
Flashes of city lights, shifting perspectives, and controlled chaos create a sense of transition, signalling the first true departure from the Muggle world.
GRIMMAULD PLACE
12
Travel beyond the veil of the Wizarding World.
At 12 Grimmauld Place, magic reveals itself through restraint. The house appears ordinary until it isn’t. Walls shift, details emerge, and the invisible becomes visible.
This room establishes the core philosophy of the experience: magic exists in the spaces we overlook waiting to be uncovered by those who know how to look.
OF MAGIC
Discover the hidden society of witches and wizards.
Visitors step into the heart of the Wizarding World’s governance.
Grand yet concealed, the Ministry balances authority and secrecy a place where magic operates behind closed doors.
This space expands scale and confidence, reinforcing the idea that an entire society has always existed just beyond our awareness.
MINISTRY
OF PROPHECY
HALL
Whispers of what was, what is, and what may be.
Dimly lit and haunting, the Hall of Prophecy is a place of reflection.
Floating orbs and echoing voices suggest futures not yet written and destinies shaped by choice.
This room introduces a contemplative pause, grounding the journey in fate, possibility, and consequence.
OF SECRETS
Descend into ancient magic.
Hidden deep beneath Hogwarts, the Chamber of Secrets draws visitors into a place shaped by legend and fear.
Stone textures, serpentine forms, and echoing soundscapes create an atmosphere that feels old, powerful, and watchful.
Magic here is ancient heavy with history and consequence.
THE CHAMBER
NEWT'S MENAGERIE
Where magical creatures quietly thrive.
This space introduces a softer, more intimate form of magic.
Fantastic Beasts inhabit hidden habitats, revealed through gentle interaction and observation.
It reminds visitors that magic is not always dramatic sometimes it simply exists, unseen, coexisting with us.
KNOCKTURN
ALLEY
Where magic slips into shadow.
Dark, narrow, and atmospheric, Knockturn Alley explores the Wizarding World’s edge where magic becomes dangerous, forbidden, and unsettling.
This environment introduces tension and contrast, deepening the emotional range of the experience and acknowledging that not all magic is light.
OF REQUIREMENT
THE ROOM
A space that appears only when needed.
Ever-changing and unpredictable, the Room of Requirement embodies adaptability and imagination.
It responds to presence, reinforcing the idea that magic is personal shaped by intent and need.
This space celebrates discovery through interaction and surprise.
TrAP DOOR
A space that appears only when needed.
Ever-changing and unpredictable, the Room of Requirement embodies adaptability and imagination.
It responds to presence, reinforcing the idea that magic is personal shaped by intent and need.
This space celebrates discovery through interaction and surprise.
THE
THE PENSIEVE
A space that appears only when needed.
Ever-changing and unpredictable, the Room of Requirement embodies adaptability and imagination.
It responds to presence, reinforcing the idea that magic is personal shaped by intent and need.
This space celebrates discovery through interaction and surprise.
PRESENTATION
& PROPOSAL
PITCHING
I played a role in shaping the proposal and executive presentation, translating creative ideas into a clear, compelling narrative for stakeholders.
Each slide was designed to unfold like the experience itself — building intrigue, revealing intent, and demonstrating how magic would live within the space. This was especially critical in communicating how the additional rooms enhanced the overall journey, rather than simply extending it.
& SHOW OPENINGS
CREATIVE PROCESS
Beyond concept and design, I was part of the broader creative process leading into execution, carrying the vision through refinement and alignment.
Being involved in multiple show openings, including the Resorts World Sentosa launch, allowed me to witness how ideas translated into lived experience, observing guest reactions, pacing, and emotional impact in real space.
It reinforced an essential truth: magic only works when every detail is intentional.
Experience
Launch &
Immersive
The launch of Harry Potter: Visions of Magic at Resorts World Sentosa brought imagination into motion.
What began as a concept and a story transformed into a living world responsive, intimate, and alive with discovery.
Guests didn’t just witness magic; they unlocked it, step by step, moment by moment.
From first reveal to final reflection, the experience proved that when story, design, and emotion align, magic doesn’t feel created; it feels real.