BEHIND
Crafting
THE ROAR
THE VISION
As part of the core creative team, I spearheaded the conceptual development and visual storytelling of Jurassic: The Experience.
I started from ideation and storytelling, then moved through pitching, development, production, and final execution, staying deeply involved until the launch of the immersive experience. My focus was to make sure every detail from visual tone to emotional rhythm connected seamlessly to deliver awe and wonder.
CONCEPT
DEVELOPMENT
IDEATION &
From this starting point, I helped lead the conceptual exploration, blending cinematic storytelling with experiential design. The aim was to evoke awe and realism through a journey that felt larger than life yet emotionally grounded.
I developed the creative direction and thematic pillars tension, discovery, and immersion which became the foundation for narrative structure, environment design, and audience flow.
EMOTIONAL MAP
OF THE ADVENTURE
In Jurassic: The Experience, I didn’t just design a journey through space I crafted a journey through emotion. Each moment was intentionally built to evoke a specific response, ensuring that the audience wasn’t just observing the world… they were feeling it.
The emotional arc was guided through five core emotions sequenced to reflect the natural instinct of encountering something powerful, untamed, and familiar all at once.
PRE EXPERIENCE
DURING EXPERIENCE
Queuing
ENTRANCE
Introduction
Prologue
Act 1
Act 1.1
Act 2
WELCOME TO
JURASSIC WORLD
WHERE IT
ALL BEGAN
BRACHIOSAURUS
FALL
PETTING ZOO
TYRANOSAURUS BREAKOUT
Act 2.1
AVIARY
Step into a lush entrance corridor of ancient ferns and waterfalls, leading you straight into a world where dinosaurs still roam.
Amid dense forests and roaring waterfalls, the Jurassic World logo marks the gateway to a land ruled by dinosaurs.
Step into a prehistoric realm where Compys dart through the foliage and the Jurassic World creation story unfolds through iconic film audio.
Bond with the adorable dinosaur babies of Jurassic World, where you'll experience firsthand the unique connection between humans and these ancient creatures.
Race past strobe-lit gates as alarms blare. A guide shouts of a breach danger is loose. Slip through a broken fence and duck beneath the T-Rex’s massive jaws to escape.
Race past strobe-lit gates as alarms blare. A guide shouts of a breach danger is loose. Slip through a broken fence and duck beneath the T-Rex’s massive jaws to escape.
DURING EXPERIENCE
Act 3
Act 3.1
STIGGY TRUCK
BRACHIOSAURUS ENCOUNTER
A crashed truck reveals a Stygimoloch caught in the wreckage, glancing anxiously at guests as it tries to break free.
With the park’s security system down, the dinosaurs are roaming throughout the foliage. See a Brachiosaurus up close and witness her impressive height.
Act 4
CREATION
CAVERN
See Pteranodons in flight from the skywalk, then head into the cavern for a close encounter.
Continue into the science zone, where infographics show how dinosaurs are created.
Act 5
DILOPHOSAUR
AMBUSH
A cramped path opens into a shattered facility where Dilophosaurus roam, spitting and rattling as danger fills the air.
Act 6
FINAL ROAR
Systems restored, rangers move to secure the raptors. Guests encounter Blue while a raptor briefing plays overhead.
Act 7
Epilogue
RETAIL
COMPY
GOODBYE
As the journey concludes, Compsognathus squabble playfully in the underbrush under a final goodbye.
Discover Jurassic World merchandise in the Gardens by the Bay Gift Shop.
PITCHING
& sTORYTELLING
During the pitching phase, I translated the creative vision into a compelling narrative presentation. I built and designed the proposal deck, ensuring each slide carried the weight of the story not just through visuals, but through emotion, pacing, and structure.
The goal was simple: to make stakeholders feel the experience before it even existed. The pitch became more than a presentation it was a cinematic preview of what the world could become.
ADVENTURE
CELEBRATORY
In the experience, the Cloud Forest will transform into a lush, prehistoric wonderland, showcasing Jurassic-era plants and ecosystems. This botanical journey weaves seamlessly into the Jurassic World narratives, offering an immersive layer that celebrates the ancient flora that once ruled the Earth.
& Visual Direction
Development
Creative
As the project evolved, I spearheaded the creative visuals and design direction that defined the tone and texture of the world. From moodboards to cinematic frames, I created key visual moments the shimmering depth of the Mosasaurus tank, the thunderous reveal of the T-Rex, the interplay of light and motion across immersive LED environments.
These visuals became creative anchors for production, guiding lighting, animation, and spatial design teams toward a unified vision.
Experience
Final Launch &
Immersive
Seeing the world come alive during the show openings in Gardens by the Bay and Bangkok was the culmination of the entire creative journey. From sketches to screens, from idea to roar I witnessed the story I helped shape unfold in real space, in front of real audiences.
Every gasp, every glance of disbelief, reminded me why I do what I do to turn imagination into presence, and spectacle into emotion.