AVENGERS
NEW
CHAPTER FOR
It was envisioned as a next-generation evolution of Avengers Station one that transforms fans from spectators into participants, and turns superhero fantasy into a physically felt, intellectually engaging experience.
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This project was a pitch led and authored by me from concept ideation and storytelling, to creative direction, visual development, and proposal presentation.
The ambition was clear: to create a bold, future-facing chapter that feels unmistakably Marvel, yet fundamentally new.
STATION
AVENGERS
CONCEPT
FRAMING
Quantum Heroes as a multi-layered experiential system, structured around three core principles:
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Interactive Game Technology
Transforming floors, environments, and bodies into playable interfaces
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Real Science Fiction
Grounding superpowers in accessible scientific ideas such as energy, motion, AI, sustainability, and quantum mechanics
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Immersive Storytelling
Allowing guests to feel part of the Marvel universe without being constrained by a linear narrative
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This framework allowed the experience to appeal simultaneously to Gen Z, Millennials, families, and Marvel superfans, while maintaining depth, replayability, and cultural relevance.
IDEATION &
NARRATIVE
GAME TECHNOLOGY
INTERACTIVE
F I C T I O N
REAL SCIENCE
STORYTELLING
IMMERSIVE
INTERACTIVE
GAME TECH
X
Collaborate with Moment Factory to provide an amalgamation of game elements and mesmerising visuals, allowing visitors to journey through the Avengers universe in innovative gameplay ways.
GAMES
AUGMENTED
X
Integrate the concept of safe parkour as a physical, interactive component.
ELEMENT
SAFE PARKOUR
REAL SCIENCE
FICTION
X
On top of existing content, leverage today's hot science: climate preservation, sustainability, and energy sources, AI AND QUANTUM COMPUTING, ETC making it about the connection and fun for the visitors.
SCIENCE CONTENT
IMMERSIVE
X
A new way to explore and learn about the Avengers for skaters, strollers and scholars: beyond displaying the info, make it come alive.
INTERPRETATION
INNOVATIVE CONTENT
IMMERSIVE
STORYTELLING
X
Embrace an experience that elevates the essence of Marvel, transcending a mere narrative. This journey offers the best of what Marvel represents, granting guests the freedom to celebrate its magnificence without being tethered to any singular world.
CELEBRATION
X
THE WORLD
FIRST IN
The Avengers Lounge is more than just a space; it's a sanctuary where fans unite, immerse themselves and celebrate their shared passion. With exclusive merchandise available right at the lounge.
TO PITCH
I was the main creative lead and author of the Marvel: Quantum Heroes pitch, responsible for:
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Originating the core concept and experiential vision
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Defining the narrative and strategic framework
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Developing the creative visuals and aesthetic direction
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Structuring and designing the proposal deck
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Translating abstract ideas into a clear, compelling pitch for Marvel​
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From first idea to final presentation, I shaped how the experience was imagined, articulated, and sold, ensuring clarity, ambition, and emotional impact throughout.